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WPP Acquires French Digital Marketing Firm X-Prime

1st Apr 2014 08:32

LONDON (Alliance News) - WPP PLC said Tuesday it has acquired Paris-based digital marketing company X-Prime via its marketing communications agency JWT.

X-Prime had revenue of EUR4.7 million for 2013, with gross assets of around EUR3.2 million.

WPP didn't provide financial details of the acquisition.

Shares in WPP were trading up 1.3% at 1,252.50 pence Tuesday morning.

By Hana Stewart-Smith; [email protected]; @HanaSSAllNews

Copyright © 2014 Alliance News Limited. All Rights Reserved.


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