9th Feb 2026 11:27
(Alliance News) - Warpaint London PLC on Monday estimated a rise in 2025 sales, whilst expecting approval of its acquisition of UK cosmetics brand Barry M for GBP1.4 million.
Buckinghamshire, England-based colour cosmetics supplier Warpaint currently owns the W7 and Technic brands. It expects the purchase of Barry M to be cleared in court on Monday.
Warpaint is buying Barry M's intellectual property, stock and order book out of administration for GBP1.4 million, using existing cash of GBP18 million as at January 31. The deal does not include manufacturing capabilities or liabilities.
According to Warpaint, "Barry M is a well-established value cosmetics brand", and generated GBP15 million in revenue in the year to February 2025.
Besides direct e-commerce sales, Barry M "has significant retail distribution channels with one metre plus stands in more than 1,300 stores," Warpaint noted, including J Sainsbury PLC, Tesco PLC and Australian drug store Priceline.
Also on Monday, Warpaint shared a trading update for 2025, estimating annual revenue of GBP105 million, up from GBP102 million in 2024 and including GBP12 million from Brand Architekts. The latter made a positive contribution of GBP800,000 in adjusted earnings before interest, tax, depreciation and amortisation, recovering from a GBP1 million loss in 2024. Warpaint bought Brand Arkitekts in February 2025.
However, overall adjusted Ebitda is seen lower at GBP22 million, down from GBP25 million on-year. Warpaint took a GBP3 million hit from the closure of key customer Bodycare in 2025 and a GBP4 million hit from "challenging" demand conditions. It also estimated having lost GBP2 million on US tariff-related uncertainty.
"Despite the 2025 results being heavily impacted by the very challenging macroeconomic environment seen during the year, we were pleased with the progress made in many areas of the group... We remain very well positioned for the future," commented Chief Executive Sam Bazini.
"Looking ahead to the new year, we expect to see a return to organic growth across the group and also expect to be able to update the market on further significant new customer roll outs with our full year results in April," Bazini added.
Warpaint shares rose 8.3% to 216.64 pence on Monday morning in London. The stock has fallen 46% over the past year.
By Holly Munks, Alliance News reporter
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