15th Apr 2014 09:40
LONDON (Alliance News) - Luxury interior furnishings group Walker Greenback PLC said that it has upgraded and launched five new websites for each of its brands, as part of a GBP400,000 investment during the past year in its online presence.
Walker Greenback, whose brands include - Sanderson, Morris & Co, Harlequin, Zoffany and Scion - said that as well as the launch of five new websites, it will also soon launched an entirely new website called Style Library, which will showcase all of its products on one functional site.
It said that the aim of the new site is to make all of its products as accessible as possible to designers, stockists and consumers, and said users will be able to experiment with different combinations of products and to order samples online.
"The new websites have the functionality for B2B e-commerce, which we believe could have considerable potential in our planned expansion in the US," said Chief Executive John Sach in a statement.
Walker Greenback shares were up 0.6% at 181.00 pence per share Tuesday morning.
By Rowena Harris-Doughty; [email protected]; @rharrisdoughty
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