3rd Feb 2016 07:48
LONDON (Alliance News) - Vipera PLC on Wednesday said it has formed a partnership with ExperienceLab, part of Serco Group PLC, to collaborate on next-generation mobile-centric user experience design.
The specialist digital financial services provider said it will work with ExperienceLab under a worldwide, non-exclusive partnership which will see the pair leverage each other's offerings in their respective markets.
ExperienceLab is focused on user-centric design and innovation to develop customer experiences that go beyond simple screen-based interactions, whilst Vipera's mobile-centric model of digital financial services delivers services across a range of mobile and wearable devices.
Vipera said ExperienceLab has been shaping new products and services for big name brands such as the BBC, Google and American Express for the past 40 years, and Vipera is hoping to ExperienceLab can help research and design the value-added digital financial services experiences that Vipera can deliver.
"The rapid growth of the fintech [financial technology] sector has shown us the importance of providing simple, efficient and user friendly services," said Vipera Chief Executive Marco Casartelli.
"Competition for the attention of customers is intense. Users are not interested in the technology per se, they care about how simple, efficient and engaging the experience is. The combination of Vipera's technology and visual design expertise with the deep user centric approach of ExperienceLab provides a powerful combination to give the consumers what they want," he added.
No other details concerning the partnership were released.
By Joshua Warner; [email protected]; @JoshAlliance
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