18th Jun 2018 10:22
LONDON (Alliance News) - Venture Life Group PLC, a over-the-counter healthcare products manufacturer, said on Monday it will see increased distribution of its UltraDEX bad breath elimination product range within UK pharmacy chain Boots UK.
The listing of UltraDEX products with Boots in the UK will rise by 46% from July onwards and Boots will also launch the newly developed products UltraDEX One GO and UltraDEX Fresh Breath Essential Kit.
UltraDEX One GO delivers mouthwash in the form of single use sachets and the Fresh breath Essential Kit consists of four different UltraDEX products in one package.
As a result of the increased distribution, there will be 3,686 points of distribution for UltraDEX in Boots stores starting from July.
Outside of the UK, the UltraDEX Sensitive range has been granted a patent in Canada, adding to the existing patents in eight other countries.
"These additional listings in Boots are a tremendous testament to the strength of the UltraDEX range in the UK and its increasingly prominent position in one of the largest pharmacy chains countrywide. These listings have resulted in a 46% increase in the UltraDEX presence in Boots. Over the last 12 months, including this increase announced today, we have seen a 49% increase in our overall UK pharmacy and retail store listings for the range, taking it to the highest level ever for the brand," said Chief Executive Officer Jerry Randall.
"The acceptance of both of our new products into Boots demonstrates our ability to develop new innovative lines that gain rapid acceptance in key retailers. I am delighted that we continue to deliver on the strategic objectives we set out when acquiring UltraDEX, and I am confident that we can deliver similar results with other brands," Randall added.
Shares in Venture Life were up 8.7% at 42.94 pence on Monday.
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