9th Oct 2015 06:47
LONDON (Alliance News) - Advertising technology company Phorm Corp Ltd on Friday said it has agreed a deal with the US's Boston Globe Media Group.
Phorm said that Boston Globe is implementing its targeted advertising technology on its digital properties. The technology helps identify and target specific audiences for more successful advertising campaign.
Financial details of the deal were not disclosed.
"We are always looking to increase our revenue and margin, and engage with new users across our various websites and media channels. Phorm's technology will enable us to identify users in a deeper and more meaningful manner during their consumer journey with us and other sites, with an overarching objective of increasing our potential share of advertising spend," said Pete Doucette, vice president of consumer sales and marketing at Boston Globe.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
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