4th Sep 2020 07:52
(Alliance News) - WPP PLC on Friday said its digital agency unit Wunderman Thompson has acquired Velvet Consulting, a French customer experience consultancy.
The FTSE 100 advertising and marketing firm said clients of Velvet Consulting - which has offices in Paris and Toulouse - include cosmetics firm L'Oreal SA, beauty store chain Sephora, energy and automation company Schneider Electric SA and pharmaceutical firm Sanofi SA.
Financial details surrounding the purchase were not disclosed.
WPP stated the acquisition supports its wider strategic transformation, adding that Velvet Consulting's expertise in omni-channel consumer engagement further strengthens its end-to-end marketing and technology consulting services in France.
By Ife Taiwo; [email protected]
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