5th Jul 2018 13:05
LONDON (Alliance News) - FTSE 100-listed advertising giant WPP PLC said Thursday its investment division GroupM formed a new partnership with Turkish firm Zer to launch a digital media agency called Ingage.
Zer is part of Turkish industrial and services group Koc Group.
Ingage will "service the rapidly growing demand for digital marketing" by offering solutions bringing together GroupM communication services and Zer's technological expertise, WPP said.
"Ingage signals WPP's intent to further develop our business in Turkey," WPP Turkey Country Manager Demet Ikiler said.
WPP shares were trading 0.7% higher at 1,181.50 pence each.
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