22nd Apr 2016 06:08
LONDON (Alliance News) - Events company UBM PLC on Friday said it has acquired US fashion trade shows producer Business Journals Inc for USD69.0 million in cash.
Business Journals serves the men's apparel and women's apparel and accessories markets, running the AccessoriesTheShow, EDIT, FAME, Moda, MRket and Stitch trade show brands.
UBM said Business Journals is "highly complementary" to its existing fashion trade show portfolio and will deliver synergies in areas such as event operations, property and cross-marketing opportunities.
"We are delighted to have acquired BJI. This transaction is very much in line with our 'Events First', strategy. It adds to our presence in North America and also in the fashion sector, both of which were already strong following UBM's acquisition of Advanstar at the end of 2014," said UBM Chief Executive Tim Cobbold.
By Sam Unsted; [email protected]; @SamUAtAlliance
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