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Tooru shares rise on Juvela refinancing, Pulsin store count increase

29th Dec 2025 10:51

(Alliance News) - Tooru PLC on Monday said revenue is expected to recover following disruption caused by relocating Pulsin's factory, as it hailed a new facility increase and extension, as well as talks to grow store count.

Shares in Tooru, a London-based company building and investing in wellness brands, rose 9.9% to 0.27 pence on Monday morning in London.

The company said in a trading update that September and October revenue for Pulsin, a producer of healthy snack bars and nutritional powders, was hurt by product production disruption.

Tooru had relocated Pulsin's factory to Wales from Gloucester, in order for the brand to share with its gluten-free producer Juvela's manufacturing operation.

Nonetheless, the company said it expects revenue to recover, with positive earnings before interest, taxes, depreciation, and amortisation to be achieved.

The operations for Pulsin and We Love Purely were combined, which Tooru expects to help lower overall costs, and certain Pulsin bars are to be stocked in 1,000 Co-operative Group Ltd stores, up from 80.

It added that it believes Pulsin has "substantial growth opportunities ahead" with new distribution channels anticipated in 2026.

For the Juvela and OAF brands, Tooru said sales at Tesco PLC are "strong" and that it is in advanced talks for listing the products with other major supermarket chains.

Tooru added that it completed a refinancing of the debt facility it has with Shawbrook Bank Ltd, which is part of Shawbrook Group PLC. The new facility has been increased to GBP3.9 million and extended to the end of 2030.

An additional GBP500,000 has been advanced by Shawbrook in order to provide Juvela additional funds for OAF's development, Tooru said.

"We continue to have confidence in the prospects for Juvela and believe that it has significant upside potential. We also believe that Pulsin too has excellent prospects going into 2026. The Co-op store count increase for Pulsin and sales growth of OAF demonstrates the progress that the group is making," said Chief Executive Scott Livingston.

"Furthermore, the refinancing of Juvela through the increased Shawbrook Bank facility provides the flexibility to invest further in this business and demonstrates confidence in it by a leading financial institution."

By Roya Shahidi, Alliance News reporter

Comments and questions to [email protected]

Copyright 2025 Alliance News Ltd. All Rights Reserved.


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