14th Apr 2014 08:42
LONDON (Alliance News) - SyQic PLC said Monday it has launched its Yoonic Bangladesh Service for the Bangladeshi community in the UK and Malaysia.
SyQic is an over-the-counter OTT provider of live TV and on-demand paid mobile video content across mobile and internet enabled consumer devices for global migrant communities, offered under the Yoonic brand.
The company said the launch is a significant step, following its successful pilot launch of Yoonic in the UK last December, and also coincides with the Bangladeshi New Year celebrations.
Over the coming months the Bangladesh service will be rolled out in other territories, including the Middle East and the rest of South East Asia, said SyQic. The next migrant service launch will be the Filipino service which is anticipated to be rolled out during the summer of 2014.
The roll out will utilise SyQic's pre-paid scratchcard system, established and announced in March 2014. The scratchcards, which will be available in stores in Malaysia and some UK retailers this week, will act as a marketing device and also a common payment method that SyQic hopes will appeal to "the largest possible segment of the addressable migrant community." Debit, credit card or telephone billing will continue to be offered as payment methods.
Shares in SyQic were trading marginally higher, up 0.11% at 89.1 pence per share Monday morning.
By Alice Attwood; [email protected]; @AliceAtAlliance
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