23rd Jun 2014 08:55
LONDON (Alliance News) - SyQic PLC said Monday that it has launched its enhanced mobile streaming platform YooMob Plus in Malaysia with Maxis Communication Bhd.
The enhanced platform is upgraded for use on a newer generation of smart phones and operating systems, and has improved features including high-definition content streaming and content sharing. SyQic said it believes the improved features will result in more content purchases.
Additionally, the new platform uses analytics to gather consumer usage data, which SyQic said opens up the possibility of using data mining to develop new revenue streams.
It expects to average deployment time of new sites using the improved platform to be reduced from three months to around one month; it is currently upgrading all of its existing sites to the new platform over the coming months.
Shares in SyQic were trading up 6.0% at 68.87 pence Monday morning.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
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