7th Jul 2014 17:33
LONDON (Alliance News) - Cloud-based software and communications business Synety Group PLC Monday reported a 98% increase in annualised recurring revenue in the six months to the end of June, and said that very early indications of its expansion into the US, where it has opened a new office, has been very encouraging.
"Back home, operations in the UK are progressing well and we're now seeing increased lead flows from many of our CRM partners. The move to new premises in late May has removed our headcount constraints, so I'm confident we'll see an acceleration in customer acquisition as the newly enlarged sales team begins to come on stream," Executive Chairman Simon Cleaver said in a statement, adding that the company is now seeing a "strong pattern" emerging in the flow of leads to demos to trials to orders.
"It is early days yet, but these conversion metrics are particularly reassuring and something we will be doing more work on as we go forward," Cleaver said.
The Executive Chairman also said that Synety is continuing to invest in its internal systems, and has now completed work that was needed to automate and improve its customer provisioning processes.
"This will remove another potential bottleneck and make a considerable difference to our on-boarding capacity, thereby allowing us to add to users more efficiently in the future," Cleaver said.
He also commented on the US sales office, which was opened in early June to coincide with the commissioning of the US platform.
"Whilst it's still early days, I am pleased to report that we already have over 20 US businesses signed up or on trials and that initial feed-back reinforces our view that there is considerable appetite for CloudCall in the US. These views are further supported by the fact that in the US we are already receiving greater lead flows from Salesforce.com and Bullhorn CRM than we do in the UK," Cleaver said.
Key Performance Indicators (KPIs) | |||||
| 31 Dec 2012 | 30 June 2013 | 31 Dec 2013 | 30 June 2014 | Six Months Growth |
No of End Users | 564 | 1,336 | 2,678 | 4,834 | +81% |
Av NEW Users per Month | 55 | 128 | 224 | 323 | +44% |
No of Licences | 794 | 2,149 | 5,160 | 10,702 | +107% |
Av Users Per Customer | 5.8 | 7.9 | 10.1 | 11.8 | +18% |
Annualised Recurring Revenue (ARR) | GBP0.15m | GBP0.38m | GBP0.87m | GBP1.72m | +98% |
Recurring Revenue Per User | GBP22.80 | GBP24.17 | GBP24.10 | GBP26.31 | +9% |
By Samuel Agini; [email protected]; @samuelagini
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