8th Jan 2019 09:19
LONDON (Alliance News) - Software and services provider Sopheon PLC said on Tuesday it has signed a partnership with US chocolate bar maker Hershey Co for the deployment of its Accolade software.
Accolade is a product portfolio management suite, which allows for idea development, roadmapping and process management.
Sopheon will help Hershey integrate knowledge discovery and learning to make better decisions in response to opportunities and challenges.
"We are thrilled to be working with one of the world's most legendary consumer packaged goods brands in Hershey. Sopheon has helped dozens of food and consumer goods companies harness the right data and right technology to identify and seize growth opportunities, and we are excited to help drive the same results for The Hershey Co," said Chief Executive Officer Andy Michuda.
Shares in Sopheon were up 5.4% at 1,318.00 pence on Tuesday.
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