10th Mar 2016 06:43
LONDON (Alliance News) - Sky PLC on Wednesday said it has formed a partnership with youth-focused media company VICE Media LLC to create VICELAND, a new channel to be made available via Sky and its NOW TV platform.
The 24-hour channel will be launched in the UK and Ireland in September and will be programmed, developed and produced by VICE's creative team, Sky said.
"We are really excited about what Shane and the VICE team have planned for VICELAND. VICE has become synonymous with fresh and original content which has huge appeal for younger audiences. At Sky we are committed to bringing exciting new shows from all around the world to ensure Sky and NOW TV households have a real breadth of content to enjoy whenever and wherever they choose," said Stephen van Rooyen, chief marketing, sales and digital officer at Sky.
By Sam Unsted; [email protected]; @SamUAtAlliance
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