3rd Feb 2016 07:06
LONDON (Alliance News) - Sky PLC on Wednesday said it has invested GBP300,000 in sports fan engagement and marketing firm InCrowd.
InCrowd was formed by the people behind Opta, the sports data group, and focuses on developing mobile applications offering real-time content, match analysis and interactive games to sports fans.
Sky Sports, Sky's sports-focused channel portfolio, will work with InCrowd to explore new ways to delivering sports content to users.
By Sam Unsted; [email protected]; @SamUAtAlliance
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