22nd Jul 2015 10:51
LONDON (Alliance News) - Sky PLC said it has won the rights to show clips from every Premier League game across its digital platforms in a three-year deal starting from the 2016-17 season.
As part of this deal it has entered into an exclusive distribution deal with News UK & Ireland Ltd, a subsidiary of Rupert Murdoch's News Corp, to make the clips available across the digital services of the Sunday Times, the Times and the Sun.
"Sky Sports is the home of the Premier League and this will allow us to offer our customers even more content across mobile and online. The way people watch sport is changing rapidly and this agreement ensures Sky Sports will continue to offer the best coverage across TV, mobile, online and social media," said Managing Director of Sky Sports Barney Francis in a statement.
Competition over the much coveted broadcasting rights to the Premier League have heated up over the last two auctions as a result of rival BT Group PLC launching its BT Sport service.
At the last auction the rights were sold for GBP5.13 billion, significantly increased from the GBP3 billion paid at the previous auction, with Sky securing five of the seven packages available for GBP1.32 billion a year. Sky didn't say how much it paid for the rights to the football clips.
Shares in Sky are trading up 0.3% at 1,140.35 pence Wednesday morning.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
Copyright 2015 Alliance News Limited. All Rights Reserved.
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