21st Dec 2021 12:16
(Alliance News) - Silver Bullet Data Services Group PLC said on Tuesday that it has entered a further agency contract with Victoria, Australia-based media and marketing agency Nunn Media Pty Ltd.
The London-based marketing consultant said its 4D product would now be the preferred partner for Nunn Media in relation to supporting its clients' migration from the use of third-party cookies to first-party-driven data contextual insights and targeting.
Silver Bullet's 4D product identifies marketing opportunities by analysing multiple data streams to create a complete view of ad opportunities, the company explained.
The contract enables the 4D product to be utilised across Nunn Media's client base and Silver Bullet said it is a further step in the roll out of its 4D product across multiple geographies and languages.
Shares in Silver Bullet were up 9.5% at 230.00 pence on Tuesday in London.
By Heather Rydings; [email protected]
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