2nd Jun 2014 08:19
LONDON (Alliance News) - Structural steel group Severfield PLC Monday said it has launched its new company website, following its recent name change and company re-branding programme.
Severfield, formerly known as Severfield-Rowan, launched a full re-branding programme for all of its main operating divisions, with the aim of improving internal and external marketing and communications and simplifying its branding and naming structure.
"Following important feedback from our major stakeholders and customers, we understand that in this competitive market it is key to have a single, focused brand and management is delighted to have achieved this," said Chief Executive Ian Lawson in a statement.
Severfield shares were trading at 56.85 pence Monday morning, down 0.03p.
By Rowena Harris-Doughty; [email protected]; @rharrisdoughty
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