13th Aug 2015 06:00
LONDON (Alliance News) - J Sainsbury PLC Thursday said it has launched its Tu clothing website so that customers in the UK can view and buy from the collection online.
A selection of Tu clothing is already available in over 400 Sainsbury's stores, but only 160 stores carry the full collection. The new online store, which includes womenswear, menswear and childrenswear, allows customers to purchase goods for next day delivery, standard delivery and click and collect. 710 stores will offer the click and collect service, Sainsbury's said.
Tu clothing sales grew to GBP800 million earlier this year, the supermarket chain said, adding that it has launched 19 collections with TV and fashion personality Gok Wan.
"We are focused on providing excellent quality and value, with a talented in-house Tu design team. This launch is in line with our mission to give customers access to our products and services whenever and wherever they want and will significantly increase the reach of our already successful Tu brand," Online Director Robbie Feather said in a statement.
"Customers have increasingly been looking to buy Tu online, and we have seen a really positive reaction to the new site from the selection of postcodes that have had access to it over the past few months. We?re already seeing particularly strong online sales of dresses and childrenswear and look forward to customers? reaction to the new site," he added.
By Karolina Kaminska; [email protected] @KarolinaAllNews
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