20th Nov 2019 10:35
(Alliance News) - Advertising and marketing firm S4 Capital PLC on Wednesday said content arm MediaMonks has agreed to merge with Delhi-based content creation & production company WhiteBalance.
S4 said WhiteBalance is fully equipped to produce the likes of feature films, commercials, and documentaries to high-end digital content.
With this merger, MediaMonks adds 50 experts to the team, S4 said, with the intent of doubling the India business in the coming six months.
In addition, MediaMonks will continue to invest in growing the studio in Bangalore, India, into a creative hub for Asia Pacific, and aims to size up the teams and studio facility in Delhi, S4 said.
"I'm delighted to continue to expand into this fast growing market, offering a wealth of talent and significant growth opportunities, and the merger with WhiteBalance is the next step for us to build a leading creative content business here," said S4 Executive Chair Martin Sorrell.
S4 shares were trading 1.7% higher in London on Wednesday morning at 183.00 pence each.
By Evelina Grecenko; [email protected]
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