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Ryanair To Cut Airfares And Improve Digital Offering In 2016

12th Apr 2016 09:31

LONDON (Alliance News) - Ryanair Holdings PLC on Tuesday said it will roll out lower airfares and improve its digital offering as part of the third year of its 'Always Getting Better' programme.

The low-cost airline said lower airfares will arise from oil savings it has made, which it will then pass on to its customers.

Other measures in the programme include new aircraft interiors featuring slimline seats, more leg room, coat hooks and LED lighting, and improvements to the mobile app.

"The continued drive to improve our customer experience has been reflected in the record passenger numbers and load factors we have had over the past two years, and we are pleased to launch year 3 of our "Always Getting Better" programme," Chief Marketing Officer Kenny Jacobs said in a statement.

"While years 1 and 2 were about fixing the areas customers didn't like and improving the existing offering, year 3 will be about digital acceleration and innovation, particularly through our Ryanair Labs digital developments," he added.

Shares in Ryanair were trading down 0.5% at EUR13.11 on Tuesday morning.

By Karolina Kaminska; [email protected] @KarolinaAllNews

Copyright 2016 Alliance News Limited. All Rights Reserved.


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