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Ryanair Rolls Out Digital Marketing Strategy

20th Sep 2013 08:24

DUBLIN (Alliance News) - Irish low cost airline Ryanair Holdings Plc. (RYA.L, RYAAY) said Friday that it plans to roll out a new website and digital marketing strategy which will include launching the @Ryanair Twitter page, removing the Recaptcha security feature for individual passengers from 30 October next year.

But Recaptcha will remain in place for high volume bookers, screenscrapers, travel agents etc.

At its Annual General Meeting in Dublin, the airline briefed shareholders that its mobile app will from Tues 1 Oct be downloadable free of charge, while it was previously charged at 3 euros.

It also briefed that booking flow redesign will go live in December. Passenger registration/retention service live for summer 2014, substantially reducing the time it takes to complete bookings.

Copyright RTT News/dpa-AFX


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