23rd Jun 2015 08:59
LONDON (Alliance News) - Cloud-based video distribution services company Rightster Group PLC on Tuesday said it secured two deals with consumer goods group Procter & Gamble Co.
Vicks India, a P&G-owned brand, partnered with Rightster and Publicis Kaplan Thaler NY for a campaign to promote its Vicks VapoRub product for Father's Day.
Rightster also worked with P&G in France in June to promote its new Tampax Compak Pearl campaign.
No financial details were revealed on the two deals.
"These partnerships with P&G across the globe demonstrate the increasing appetite of major brands to use original and user-generated online video content to connect with young audiences," said Rightster Chief Executive Patrick Walker.
Shares in Rightster were untraded Tuesday, having last traded at 14.02 pence.
By Sam Unsted; [email protected]; @SamUAtAlliance
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