10th Aug 2015 08:49
LONDON (Alliance News) - Rightster Group PLC said Monday that it has agreed a new partnership with Facebook video creator Jack Jones TV, as well as five new partnerships with YouTube video creators.
Rightster distributes and monetises digital video content, and partners with what it calls "influencers", generally meaning social media stars or individuals with large groups of followers.
Under the partnership with Jack Jones Rightster will supply multi-platform distribution services, audience development support and online video expertise for the channel as it expands on to other platforms, such as YouTube. Additionally, it will connect Jack Jones TV with its network of partners for brand deals.
"Jack Jones is a phenomenal talent who has built up a huge following in a short space of time on Facebook, the fastest growing video platform. We're impressed with how quickly he has established his brand and are delighted that our first Facebook-native partnership is with such an influential figure," said Chief Executive Officer of Rightster Patrick Walker in a statement.
Rightster has also partnered with a group of YouTube content creators in Europe, including male beauty 'vlogger' Alvaro Kruses and 'hidden camera comedy' channel MrGranBomba in Spain, as well as beauty vlogger Eimadolly, gamer Wartek and short-film creator MrAntoineDaniel in France.
Shares in Rightster were untraded Monday morning. It last closed at 16.34 pence.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
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