30th Dec 2013 09:39
LONDON (Alliance News) - Natural sweeteners provider PureCircle Ltd Monday said that is has received a "no objection" letter from the US Food and Drug Administration, for a new Rebaudioside M stevia sweetener, as a general purpose sweetener for foods and beverages in the US.
PureCircle claims that high-purity Reb M, also known as Reb X, has a closer taste to table sugar than previous stevia ingredients, allowing for deeper calorie reductions in food and beverage products.
Stevia is a South American herb used as a natural sweetener.
PureCircle said that its investment in supply-chain assets and leaf development are in place to support the commercialisation of Reb M, and it has already commenced trial production of the ingredient.
Shares in PureCircle were trading 3.8% higher Monday morning at 550.00 pence per share.
By Rowena Harris-Doughty; [email protected]; @rharrisdoughty
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