18th Feb 2014 10:10
LONDON (Alliance News) - Proxama PLC Tuesday said it has been selected as a partner in the development of a mobile loyalty service for a joint venture by the UK's three largest mobile network operators.
In a statement, Proxama said it has been selected as a partner in the development of the mobile loyalty service by Weve, which is backed by EE, O2 and Vodafone PLC.
"We're proud of our partnership with Weve and our role in helping to develop Pouch. It's a testament to our ability to deliver seamless commerce experiences that are transforming how consumers and brands engage through smartphones," Neil Garner, Chief Executive, said in a statement.
Proxama's TapPoint platform will form the technology foundation for 'Pouch,' Weve's Alpha loyalty service, enabling in-application engagement and loyalty on smartphones at the point-of-sale in retails stores.
Weve's Pouch will be rolled out in a phased approach across Android and IOS, with each roll-out bringing additional functionality and an increased number of participating merchants.
Proxama shares were Tuesday quoted at 4.34 pence, up 0.27 pence, or 6.6%.
By Samuel Agini; [email protected]; @samuelagini
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