30th Sep 2013 07:31
LONDON (Alliance News) - Money payments company Proxama PLC Monday said it has signed a three-year deal to provide near-field-communication (NFC) data to clients of Posterscope, an out-of-home (OOH) communications agency.
Near-field communications involves transferring data between nearby smart devices.
Posterscope will use Proxama's TapPoint platform to deliver real-time web based reporting and content management.
Posterscope hopes it will provide its clients, agencies and advertisers with aggregated interaction data across all NFC or quick-response (QR) code-enabled OOH media inventory, including its clients' media assets such as in-store NFC promotions.
Under the terms of the agreement, Proxama's TapPoint platform will be integrated with Posterscope's wider planning tools, which will enable Posterscope to use the combined data to identify optimum locations for mobile interaction campaigns. Proxama will generate revenue on a cost-per-tap basis.
Proxama shares were quoted early Monday at 6.25 pence, down 5.7%. Posterscope is a private company.
By Anthony Tshibangu; [email protected]; @AnthonyAllNews
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