28th Oct 2013 09:01
LONDON (Alliance News) - Proxama PLC said Monday that it had been selected by outside advertising company CBS Outdoor as its near-field communication technology partner.
CBS Outdoor will use Proxama's platform TapPoint, which allows users to interact with advertising using their smart devices.
Proxama is a mobile-commerce company that focuses on near-field communications. Its shares were trading up 2.4% at 5.25 pence Monday morning.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
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