13th Aug 2014 09:30
LONDON (Alliance News) - Proxama PLC Wednesday said it has launched a mobile digital solution in Liverpool, which operates through a mobile app named I'm@app
Using geo-fencing technology, the solution aims to enhance visitors' experience of various arts and cultural events being staged across Liverpool, including the International Festival of Business.
Geo-fencing is a feature in a software program that uses the global positioning system or radio frequency identification to define geographical boundaries.
The service is available on Android and iOS devices and allows visitors to tap and download the app using near-field communication and QR code-enabled Smart Posters. Customers also can download the app from iTunes store and Google Play.
Proxama said visitors become part of the digital experience as they enter designated Bluetooth Beacon zones enabled by geo-fencing technology.
Visitors receive messages straight to their smartphone with exclusive content provided by the city's participating art centres and cultural venues. These messages are prompted as visitors walk past the beacons located within the 37.6km² zone.
The stock was untraded Wednesday morning at 3.34 pence.
By Anthony Tshibangu; [email protected]; @AnthonyAllNews
Copyright 2014 Alliance News Limited. All Rights Reserved.
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