1st Jul 2015 07:02
LONDON (Alliance News) - Mobile commerce company Proxama PLC on Wednesday said that, through partner Exterion Media, it has equipped 500 buses in London with beacon technology to deliver proximity marketing services.
The deployment is the first stage of a plan outlined by Proxama and Exterion in May to deliver proximity marketing services to consumer's smartphones via a deployment on public transport.
"The trial in Norwich and our partnership with Exterion Media showed us that consumers are open to receiving content via their mobile devices while they travel, so we expect to experience a similar level of success once we roll out across London to potentially 8,500 buses. By ensuring that content pushed to users is relevant, personal and received at the right time, beacons are set to enhance Londoners' commuting experiences," said Jon Worley, chief executive of Proxama's marketing arm.
By Sam Unsted; [email protected]; @SamUAtAlliance
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