29th May 2025 12:21
(Alliance News) - Pri0r1ty Intelligence Group PLC on Thursday said it has expanded its payment options to include cryptocurrency such as bitcoin.
The London-based software company focuses on artificial intelligence and growth services for SMEs. Cryptocurrency options are now included in Pri0r1ty's online onboarding process.
The roll-out is a partnership with digital payment platform Coinbase Commerce, and aims to attract "new customers who are native users of cryptocurrency," the firm says.
Chief Executive Officer James Sheehan says: "The introduction of cryptocurrency payments caters to a growing demographic of tech-savvy business users and strategically positions Pri0r1ty to explore new revenue streams and enhance its treasury management policy.
"As Pri0r1ty Ai has already received its first customer payments in Bitcoin the group is exploring how best to manage our Bitcoin holdings for the long-term benefit of all shareholders," Sheehan added.
Pri0r1ty shares surged 75% to 4.15 pence each on Thursday afternoon in London.
By Holly Munks, Alliance News reporter
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