20th Jun 2025 10:37
(Alliance News) - Pri0r1ty Intelligence Group PLC on Friday said it has formally adopted a bitcoin treasury management policy to support rising demand from clients transacting in cryptocurrency, as the firm looks to increase its exposure to digital assets.
Shares in Pri0r1ty jumped 41% to 5.56 pence in London on Friday morning. The stock earlier hit an intraday high of 6.70p.
The London-based software company, which focuses on artificial intelligence and growth services for small to medium enterprises, said customers can now pay in bitcoin and select stablecoins through a new integration with Coinbase Commerce, which has already seen early uptake from clients.
Under the new policy, bitcoin will be the only non-cash asset the company is permitted to hold. Any crypto received in other currencies must be converted into bitcoin or cash within three days. The company may invest up to 50% of its surplus cash in bitcoin and will appoint an independent treasury agent if holdings exceed GBP1.0 million.
"We are excited to see the increasing client interest in our [bitcoin] transaction functionality," said Chief Executive Officer James Sheehan. "With a forecast increase in [bitcoin] settlements, it was important to establish a treasury policy to govern how we manage the various risks and opportunities around this asset class."
Sheehan added that Pri0r1ty expects its bitcoin exposure to grow as revenue and customer adoption expand, calling crypto "a critical role in the future of business transactions."
The company said it has put governance and risk controls in place to manage crypto holdings, including defined responsibilities and internal mechanisms to monitor exposure.
By Eva Castanedo, Alliance News reporter
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