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PRESS: WPP Enters Bidding For Tesco's Dunnhumby Unit - Daily Telegraph

16th Mar 2015 13:17

LONDON (Alliance News) - WPP PLC is understood to have formally entered the race to acquire a majority stake in Dunnhumby, the customer data business owned by Tesco PLC, The Daily Telegraph reported on Saturday.

The Telegraph, citing "well-placed sources", said WPP is keen to acquire Dunnhumby's database of shopping habits, which began with the creation of Tesco's Clubcard loyalty scheme.

The move by WPP would mark a signal that the advertising and marketing company is to increasingly focus on data-driven advertising and marketing.

Tesco shares were up 3% to 239.861 pence on Monday, the best performer in the FTSE 100 in early afternoon trade. WPP shares were down 0.6% to 1,554.5 pence.

http://www.telegraph.co.uk/finance/11472433/Sorrell-in-the-running-for-Tesco-shopper-tracker.html

By Sam Unsted; [email protected]; @SamUAtAlliance

Copyright 2015 Alliance News Limited. All Rights Reserved.


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