29th Jan 2015 06:44
LONDON (Alliance News) - Virgin Media Inc has launched an attempt to halt the Premier League's auction of live football broadcast rights by asking UK media and communications regulator Ofcom to use emergency powers to protect consumers, The Daily Telegraph reported on Wednesday.
Virgin has complained the way the auction is set up will mean football fans are likely to face higher bills for watching live matches, the Telegraph said. Ofcom is already investigating the claims, but Virgin has now called for it to use emergency powers as it feels the investigations is moving too slowly.
The move casts a degree of uncertainty over the auction, which is expected to see BT Group PLC and Sky PLC face off to win the live broadcast rights. Discovery Communications Inc, the owner of Eurosport, also is expected to take part in the auction.
http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/11375240/Premier-League-faces-bid-to-block-rights-auction-from-Virgin-Media.html
By Sam Unsted; [email protected]; @SamUAtAlliance
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