26th Aug 2014 06:40
LONDON (Alliance News) - Tesco PLC-owned convenience store business, One Stop, is to rollout Apple Inc's beacon technology in its stores, allowing customers to use their smartphones to receive tailor-made discounts, according to the Financial Times on Sunday.
One Stop, which has been a subsidiary of Tesco since 2003, will launch the in-store beacon system next week in its 740 stores.
The beacon technology, by US technology giant Apple, is an indoor positioning system using Bluetooth technology, which lets retailers know where customers are in their stores and enables them to "push" messages to smartphones when they are next to certain product displays.
http://www.ft.com/cms/s/0/c090cca2-2c50-11e4-8eda-00144feabdc0.html#axzz3BTTWkFpw
By Rowena Harris-Doughty; [email protected]; @rharrisdoughty
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