8th Sep 2021 06:56
(Alliance News) - Marketing company S4 Capital PLC is on the verge of announcing the purchase of Los Angeles-based Cashmere, Sky News reported Wednesday.
Cashmere describes itself as a marketing and advertising firm with clients including BMW, Facebook, Amazon and Adidas.
The new business will be merged with S4's content arm, MediaMonks, Sky News added, without saying where it got the information from.
The deal will be yet another purchase for the acquisitive London-based firm, one of dozens it has made over the past few years.
https://news.sky.com/story/sorrells-s4-capital-tries-on-cashmere-in-latest-us-acquisition-12401731
Details of the price paid for Cashmere or when the deal will close have not yet been disclosed.
Last week, S4 Capital merged two of its agencies - Netherlands-based creative designer MediaMonks and California-based media consultant MightyHive - in a move to consolidate the business.
Shares in S4 Capital closed down 3.4% at 819.96 pence in London on Tuesday.
By Will Paige; [email protected]
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