9th Jan 2015 06:49
LONDON (Alliance News) - Wm Morrison Supermarkets PLC is expected on Friday to announce it has agreed a deal to take over as the long-term sponsor of the Great North Run, Sky News reported on Thursday.
The supermarket is understood to have agreed a multi-million pound deal to become the main sponsor of more than a dozen running events in the UK, Sky said.
The four-year deal is believed to be a push by Morrisons to promote its brand and association with healthy living at a time of intense competition among Britain's supermarkets.
http://news.sky.com/story/1404551/morrisons-on-the-run-with-athletics-deal
By Sam Unsted; [email protected]; @SamUAtAlliance
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