18th Feb 2021 06:59
(Alliance News) - The head of BT Sport warned European football leagues to expect a period of "deflation" in the value of the television rights to matches, the Financial Times reported.
"There's certainly going to be a rights correction and it may be seen and interpreted by many as rights deflation," Simon Green told the Financial Times Business of Football Summit on Wednesday.
The newspaper noted that Europe's five biggest football leagues earned a combined EUR17 billion in revenue last season from television contracts and is preparing later this year for an auction of the rights to broadcast matches in the UK in the three seasons between 2022 and 2025.
The existing UK contract, worth GBP5 billion over three years, is shared by BT Sport, part of BT Group PLC, with Sky, part of the US's Comcast Corp, and online retailer and streaming services provider Amazon.com Inc, the FT said.
https://www.ft.com/content/56215922-b0a1-4290-baf3-246db0f4b50f
By Tom Waite; [email protected]
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