3rd Oct 2013 10:56
LONDON (Alliance News) - Shares in Phorm Corporation Limited jumped 62% Thursday after it said that it had launched operations of its advertising platform in mainland China.
Shares in Phorm were up 62% to 5.26 pence Thursday morning.
The internet personalisation technology company has begun a nationwide opt-in process, and in its first week of operations has seen an average of 4.3 million users a day. It said that it was in negotiations with publishers and advertisers and had begun the commercialisation process of its operations. In the coming months the company will start its test campaigns, it said, before moving to commercial operations.
Phorm's advertising platform protects the identity of consumers, and is completely opt-in; only users that consent to the service are profile for targeted advertising propositions.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
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