20th Oct 2015 06:46
LONDON (Alliance News) - Phorm Corp Ltd said Tuesday it has inked a deal with Boston-based Causemo Inc, which operates a digital platform for fundraising for good causes, to implement Phorm's machine-learning artificial intelligence technology.
Under the deal the technology will be used to help identify online user segments, and deliver personalised messages, to help increase donating behaviour.
"We are looking forward to demonstrating to Causemo the power of our proprietary software platform to optimise audience identification, targeting, engagement and retention, and ultimately contribute to more profitable charitable fundraising campaigns," said Chief Executive Officer Timothy Smith in a statement.
No financial details were disclosed.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
Copyright 2015 Alliance News Limited. All Rights Reserved.
Related Shares:
PHRM.L