28th Oct 2015 07:57
LONDON (Alliance News) - Phorm Corp Ltd Wednesday said it has partnered up with INSOMNIS Media Ltd to expand its technology footprint and improve its global advertising campaign performance.
Phorm is an advertising-technology company and INSOMNIS is a digital media business specialising in the delivery of behavioural targeting and performance campaign services.
Through the partnership, INSOMNIS will seek to leverage Phorm's proprietary technology and machine learning algorithms to identify users through a first-party approach, which will lead to more effective targeting, personalised messaging and efficient overall campaign delivery, Phorm said.
"Mike Moran, Paul Grundy and their colleagues at INSOMNIS possess a wealth of ad industry expertise and relationships. Together, we've already helped a brand and publishing client in the UK achieve a successful campaign, which has provided validation that our initial partnership is already yielding results. We now look forward to extending this initial track record of success to the US market," Chief Executive Timothy Smith said in a statement.
By Karolina Kaminska; [email protected] @KarolinaAllNews
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