16th Feb 2021 09:47
(Alliance News) - Pelatro PLC on Tuesday said its flagship product mViva Contextual Campaign Management Solution has gone live on the network of its largest customer.
The London-based marketing software firm noted the network of the unnamed customer has over 400 million subscribers. It added that while it won the five-year managed services contract at the end of 2019, as a result of the size and complexity of the customer's network, the implementation had been in progress throughout 2020.
"We are absolutely thrilled with the smooth and successful implementation of our product in this very large network. With regard to scalability, this is the ultimate benchmark in the telecom world. Another notable aspect of this implementation is that it was undertaken during the pandemic and was executed remotely without even a single day of on-site activity," said Pelatro Chief Executive Subash Menon.
Shares in Pelatro were trading flat at 36.50 pence each on Tuesday morning in London.
By Ife Taiwo; [email protected]
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