24th Mar 2015 07:47
LONDON (Alliance News) - Information and marketing technology company Parity Group PLC on Tuesday said its INITION augmented reality and virtual reality arm has signed a partnership deal with Australian shopping mall operator Westfield.
Under the deal, INITION will partner with Westfield to launch its spring/summer 2015 season with a virtual reality and video wall experience at Westfield London and Westfield Stratford City.
No financial details were revealed on the contract.
"We're delighted to be working with Westfield to bring state of the art interactive technology to the reach of thousands of consumers. Combining Westfield's insight into the key Spring/Summer 2015 fashion trends with INITION's expert knowledge of virtual reality technology creates a truly unique retail theatre experience," said INITION Managing Director Simon Dutton.
By Sam Unsted; [email protected]; @SamUAtAlliance
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