15th Apr 2014 09:58
LONDON (Alliance News) - Parallel Media Group PLC said Tuesday that insurance company AIA Group Ltd 's Korean subsidiary had appointed it as an agency of record and marketing partner for its AIA Real Life: NOW Festival event.
Parallel will procure corporate sponsors for the music festival, which is scheduled for August 15 and 15 in Seoul.
The festival will be promoted by Live Nation Entertainment Inc and South Korean record label YG Entertainment. It is expected to have performances from musicians including Lady Gaga, and Korean acts PSY and BIGBANG, amongst others.
No financial details of the agreement were disclosed.
Shares in Parallel Media were trading up 7.5% at 115.00 pence Tuesday morning.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
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