4th Dec 2015 07:55
LONDON (Alliance News) - Attractions designer Paragon Entertainment PLC on Friday said it has signed a five-year worldwide framework agreement with toy company Hamleys Group Ltd to work on designing attractions and theming for Hamleys World stores.
Under the deal, Paragon will supply specialist design and build services to Hamleys, which is working to complement its existing toy store estate by combining retail and theme park-style environments.
No financial details on the agreement were disclosed.
"This framework agreement is an important strategic step forward for Paragon because it secures a long-term relationship with Hamleys, an iconic international toy brand. This is a concept that we have been working towards with Hamleys for over 3 years and has an incredible and sizable future worldwide," said Mark Pyrah, Paragon's chief executive.
By Sam Unsted; [email protected]; @SamUAtAlliance
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