1st Mar 2021 12:12
(Alliance News) - In The Style Fashion Ltd said Monday it plans to float on the AIM market in London on March 17 as In The Style Group PLC.
The online fashion brand is aimed at women aged 16 to 35. It was founded in 2013 by Chief Executive Officer Adam Frisby. Former Jimmy Choo finance executive James Sharp is non-executive chair.
"We are a fast-growing e-commerce womenswear fashion brand with an innovative influencer collaboration model," Frisby said, explaining: "We work closely with social media influencers and celebrity partners who align with our brand values to design and launch authentic collections that are then sold through our proprietary In The Style app, e-commerce website, and selected B2B partners."
The Manchester-based company has worked with AIM giant ASOS PLC since 2019.
In The Style recorded adjusted earnings before interest, tax, depreciation and amortisation of GBP3.6 million in the nine months to December 31 on GBP35.4 million in net sales.
Baronsmead VCT took a minority shareholding in the company in 2017 before exiting when Causeway Capital took a 49% interest.
Liberum Capital is leading the initial public offering as nominated adviser, sole broker and sole bookrunner.
By Tom Waite; [email protected]
Copyright 2021 Alliance News Limited. All Rights Reserved.
Related Shares:
ASOS