14th Jan 2019 10:57
LONDON (Alliance News) - Ocean Outdoor Ltd on Monday said it has secured an exclusive long-term contract with Southampton City Council to provide the city with digital roadside advertising screens.
Ocean did not provide any financial details of the deal.
Under the 10-year contract, the advertising company said it will upgrade and develop all of the Council's existing and new roadside billboards within the city centre. The advertising screens will serve to grow Southampton City Council's revenue, drive environmental standards through targeted public information messages and improve the city's aesthetics.
"This partnership will enable Ocean to progress its ambition of developing 'digital cities for digital citizens', by working closely with the City Council to deliver innovative and engaging digital solutions to the people of Southampton," said Ocean Chief Executive Tim Bleakley.
"Southampton City Council has ambitious plans and we hope we can help them to create commercial value as well as improve engagement with its citizens," added Bleakley.
Ocean shares were trading 3.8% lower on Monday at USD7.7 each.
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