21st Jun 2019 14:46
(Alliance News) - Advertising firm Ocean Outdoor Ltd said Friday it is to roll out 130 digital roadside advertising billboards across Birmingham following a partnership with the city council.
Ocean Outdoor will deliver the 130 digital six-sheet screens to replace existing locations on key routes across the city and its suburbs.
No financial details of the deal were specified.
"This is about investing in the very best platforms for advertisers and audiences," Ocean Outdoor Chief Development Officer Steve George said. "Ocean's focused approach to digital out-of-home will now be rolled out roadside throughout greater Birmingham, further boosting the economy and giving advertisers the chance to reach aspirational, entrepreneurial people in the UK's second biggest city."
Shares in Ocean Outdoor were 1.3% higher at USD7.95 in London on Friday.
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