24th Jun 2019 13:18
(Alliance News) - Advertising firm Ocean Outdoor Ltd said Monday it had extended its digital advertising screens alliance in China following a new partnership with Phoenix Metropolis Media Technology Co Ltd.
Phoenix Metropolis will join the network alliance formed by Ocean which gives advertisers access to outdoor screens across China and 12 other global cities as well as the UK and the Netherlands.
The agreement will see Ocean sell international brand campaigns across the China-wide Phoenix Metropolis network. Clients of Phoenix Metropolis will also have access to the Ocean Alliance network in key non-Chinese cities.
"This deal allows global brands to extend their presence by leveraging some of the best and most desirable screens in digital out-of-home," Ocean International Sales Director Nick Shaw said.
"Our partnership with Phoenix Metropolis Media extends Ocean's Alliance footprint across China specifically in Beijing and Shanghai, giving advertisers a one-stop shop to prime their global media campaigns in the world's fastest growing consumer market," Shaw added.
Shares in Ocean were untraded at USD7.90 in London on Monday.
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